AI has the potential to deliver enormous business value for organizations, and its adoption has been sped up by the data-related challenges of the pandemic. Forrester estimates that almost 100% of organizations will be using AI by 2025, and the artificial intelligence software market will reach $37 billion by the same year. But there is growing concern around AI bias -- situations where AI makes decisions that are systematically unfair to particular groups of people. Researchers have found that AI bias has the potential to cause real harm. I recently had the chance to speak with Ted Kwartler, VP of Trusted AI at DataRobot, to get his thoughts on how AI bias occurs and what companies can do to make sure their models are fair.